Last July, the popular streaming content service individual email list announced its lowest cost plan for India, costing just $2.99 per month (199 rupees) and allowing full access to the platform, as long as it was done. via mobile phone. With this launch, Netflix intended to individual email list boost the growth of its subscribers, in addition to taking the opportunity to enter an emerging market that mainly consumes this type of service through its smartphones. This fact individual email list was revealed in a study by Ernst and Young India.
Which showed how people in India typically individual email list spend 30% of their smartphone use on training. In addition to this service, Netflix introduced different monthly discount plans to the Indian market in December, allowing new customers to pay for 3 individual email list months of this service at a 20% discount; 6 months with a 30% discount and 12 months at half price. The company then extended this mobile-only service to a pilot program for all individual email list smartphone users in Malaysia, worth $4 per month, which got, as in India, a very positive reaction from of the population.
According to a report by The Hollywood Reporter, individual email list Netflix would now intend to test similarly priced subscriptions in other markets . Reed Hastings, CEO of the company, explained at a conference in India that, due to the success of these first tests, they have decided to expand this service to more countries. However, it is very individual email list that the lower priced subscriptions will be primarily targeted at developing nations. It is quite unlikely that rates with prices as low as those of India or Malaysia will reach Europe but.